Sponsorship and Community Involvement
In addition to sponsoring worthy causes such as the United Way and the Red Cross, we support activities that benefit people and the environment, promote prevention, and improve communities.
Here are some of the activities we support.
2010 Montreal International Auto Show
For the third year running, we presented the Montreal International Auto Show, which celebrated its 42nd anniversary this year. This major event was held at the Montreal Convention Centre from January 15 to 24. Read more…
Operation Red Nose
For the last 25 years, we’ve been the proud, provincial sponsor and official insurer of Operation Red Nose. In addition to providing financial support, we insure the program’s premises, equipment, and vehicles.
We support this cause because it helps to prevent traffic accidents by promoting responsible driving.
During the 2008 holiday season, Operation Red Nose volunteers in Quebec drove over 51,000 people home safely.
For more information on Operation Red Nose and its activities, check out its Facebook page.
Paper Challenge
Launched on Earth Day in 2005, the Paper Challenge encourages our employees to use paper more responsibly. This company initiative calls for a 15% reduction in paper usage, a target we expect to meet in 2008.
In addition, as of June 2007, we use only recycled paper.
Donations and Sponsorship
In 2006, we supported a number of organizations and events, particularly in the areas of education, community life, arts and culture.
We offer financial support to:
- Universities and CEGEPs
- Orchestras and music foundations
- Hospitals